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Return To ShopControversial Intimate Advertisement Of American Trendy Brand
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I pay close attention to brand advertisements, both big and small.
Every time I pass by Justin Bieber’s CK ad
I will stay for 1-2 minutes.
Give yourself plenty of time to observe carefully
I saw a brand ad for eggs today that were 30% off.
There was something magical about me that kept me there for a full 30 minutes…
Because it looks like this…
The other 7 look like this…
This isn’t some website image secretly screenshotted from a 30% off site (smiling face).
It really is a series of advertisements for a certain brand!
In their latest series released a few days ago
Eight couples who are currently in a romantic relationship were invited.
Regardless of male/male/female
Please have them have sex in front of the camera (real sex).
Then, blur the key areas to create an advertisement.
Let the audience fill in the blanks… (So dirty-minded)
The brand with this incredibly audacious spirit is called ” Eckhaus Latta “.
It’s a Los Angeles-based streetwear brand founded in 2011.
He successfully rose to power in just 6 years.
Most notably, the two lead designers, Mike Eckhaus and Zoe Latta
Hailed as an unconventional fashion darling
They believe that such things must exist in this world.
” Gender-fluid “
One second I feel like a man, the next I doubt I’m a woman.
Their sexual orientation will also change accordingly.
Therefore, they advocate for ” de-gendering ” and ” transgenderism “.
Breaking traditional gender perceptions
Let these people also be able to enjoy life freely.
Hmm… the intention was good, but! You need to ask about the 30% discount.
How come such a blatantly explicit advertisement wasn’t banned?!
Because, according to 70% of what I know, as long as you dare to show skin, someone will dare to ban you.
Recently, YSL ‘s advertisements were criticized for containing numerous elements of sexual subservience .
Forced to be removed from shelves after being heavily criticized by French feminist groups
American brands that were popular all over the world in the millennium
” American Apparel “
Advertisements featuring exposed breasts and thighs have been criticized for containing too much sexual innuendo.
It was also banned.
There was also the 2009 ” CK “ group-split advertisement, which was criticized for being too sexually suggestive.
In 2010, Amy Moore’s photoshoot for ” BV “ bags was described as too sexy.
They were all banned one by one (is being too sexy a crime?).
Not to mention, the ” D&G ” ad didn’t even show any private parts.
He was also criticized for being too pornographic and thus bid farewell to the masses.
That’s why we see the advertising department cracking down so strictly.
The clever Eckhaus Latta simply stopped advertising in the mass media.
Instead, he opportunistically posted something on Instagram.
Not only was it not banned, it also gained a huge following.
You’ve gotten others to promote you for free (you’re really something).
Talking about using ” sex “ in advertising
Although it’s not a new thing anymore.
Many brands love to skirt the line of sexuality, and they do it very cleverly.
To convey sexual innuendo to the greatest extent possible without breaking the law.
But not all big-name advertisements are so lucky.
For example, ” Tom Ford “
The famous sex king
Every single advertisement has to be related to sex, nudity, or sensitive body parts.
That’s why their first perfume ad in 2007 was banned.
Such a blatant display of human flesh would be hard to resist being banned.
Needless to say, the 2011 Neroli Portofino perfume ad was another example.
Two naked men were chopped off while playing in the water.
For example, “GucciIn a 2003 clothing advertisement
He cut a G on the girl’s sensitive area.
I’m not sure if they’re trying to express the G in Gucci or something else with the G?
Anyway, just say goodbye.
“D&G”I also got involved quite a bit.
It featured four men and one woman in its 2007 clothing advertisement.
It also features those lewd little eyes and violent poses.
I really don’t know what they’re trying to do.
Go cool off somewhere else
Having seen too much of “CK“ You know what advertising is all about.”
“CK”A leader in sexual seduction.
As early as 1985, an underwear advertisement directly featured two men and one woman.
I only wear their underwear and sleep in the same bed
The scene was peaceful and serene.
It was also taken down due to complaints of overly sexually suggestive content .
By 2008CK” Let Eva Mendes go nude”
So she simply stopped wearing her own underwear.
They’re basically walking into the line of fire.
“Always banned “CK“ They seem to have learned their lesson.”
In 2011, she attempted to use the shape and lettering of underwear to subtly reveal her “fuck”.
I didn’t expect that someone would see through me so easily.
Saying goodbye to the world again with tears
Besides the aforementioned factors that make sexual innuendo a major reason for banning high-end advertisements,
There are also some elements closely related to sex but rarely seen.
They also rarely see the sun the next day.
For example, in 2004 ,McPherson“ Women’s underwear advertisement suspected of involving female masturbation”
2001SisleyThe advertisement featured a bunch of unidentified liquids.
Covered in other girls’ mouths and thighs
For example, in 2000 …YSL“ Opium series perfume advertisement”
Actress Sophie Dahl lay naked in an extremely provocative pose.
There were also complaints that it contained too much erotic content.
Jill Stuart advertisements filled with “Lolita “ themes
And advertisements like ” Puma “ that involve unidentified poses and liquids.
No matter how famous you are, if you cause any negative impact on others…
They only get cut.
However, it must be admitted that any advertisement related to sex…
They almost always garnered unexpected attention and popularity.
This was followed by a surge in sales, a meteoric rise in brand awareness, and a double harvest of fame and fortune.
Only this kind of highly controversial advertisement
People will only consciously remember this brand.
So even at the risk of being cut, big brands are still happy to do it.
Don’t blame big brands for liking pornography and sexual innuendo.
Isn’t it all about meeting our needs?
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